By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, these tactics will become commonplace in the next few years, so stay up-to-date and stay ahead of competitors.
Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated.
The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
Content marketing is becoming more important to B2B businesses. Who is succeeding and why?
- 70% of content marketers are creating more content than they did a year ago
- 35% say they have a documented content strategy
- 21% say they are successful at tracking ROI
In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more.
As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies.
Euler Hermes, the world’s leading trade credit insurer, delivered a winning presentation on the potential of artificial intelligence (AI) to revolutionize the trade sector at the recent ‘TXF 2017’ conference in New York.
All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small company or startup is growth hacking. Growth hacking allows you to find the most effective marketing channels and take advantage of them to connect with your audience and scale your business…
It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling.
The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that most users don’t want to be bothered by or want to share work-related posts on Facebook. While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.
Social media should be profitable in the B2B sector, if you deploy the right strategy. Social media is about storytelling and distribution. My job is to explain to everyone in the business to business community how simple generating business from social media can be.