November 23, 2016

10 ways to improve your brand image

Before we start it’s very important that you realize one thing: You have to be brutally honest with yourself. Or rather, with your brand.

You will probably read through these 10 points and think: “Yes, I’m actually doing all those things so I should be fine.” In fact, most of our new clients that we speak to think the same. Until we ask them to apply their reasoning honestly and all of a sudden the cracks start to appear.


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November 9, 2016

Business Gift Giving Etiquette and Mistakes to Avoid

Giving gifts to clients or business associates can be an awkward experience if you don’t know the etiquette behind it. If you purchase a gift that is too expensive or not aligned with the recipient’s interests, your good intentions may be overshadowed by the gaffe. So before you start shopping for your next round of gifts for clients, colleagues or employees, consider the following business gift giving etiquette tips.


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October 26, 2016

6 B2B Email Marketing Tips for Newsletters

Email marketing can involve a whole host of communication strategies, from newsletters and autoresponders to customer surveys and follow-ups. But across all industries covered in the report, one strategy particularly stands out: 74 percent of marketers use a newsletter approach to reach out to their audience.


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September 28, 2016

5 Tips for B2B E-Commerce Success

The last decade of customers and B2B e-commerce project implementations have taught us a lot about what makes a project successful. It’s a big step for your entire organization to start selling your products online. A step that will not only reap larger revenue rewards, but also boost the proficiency of your sales team. 92% of Sana’s B2B e-commerce customers agreed that the following 5 best practices are crucial to ensuring e-commerce success.


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September 9, 2016

B2B Marketing – The ABC analysis

Do you pay an equal attention on each of your customers? If your answer is “Yes”, you are probably wrong! It is impossible to pay an equal attention on each of your custommers, and simultaneously to fillful each of their wishes – that cost too much! Probably, the big brands can allow such luxury, but don’t forget that as big is one company as many clients it has. So the possibility to pay an equal attention on all of them is about zero.


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August 17, 2016

The Top 5 Do’s and Don’ts of B2B Selling

Let’s face it all of us, at least those in major world cities where B2B activities are paramount to success such as Boston, New York City, Los Angeles , Chicago, London, Paris, Rome, Toronto, Tokyo, etc.. feel economic pressure to sell, sell, sell. How we sell, who we sell to, where we sell and with what we sell are important to reaching that success.


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August 8, 2016

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on a specific vertical. Today we release B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by Marketo. This report shows how B2B companies with over 1,000 employees approach content marketing.


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July 6, 2016

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

The popularity of B2B social media marketing is spreading like wildfire across the world of B2B commerce. A new report from CMI shows that B2B marketers have increasingly recognized social media as an essential platform for initiating relationships with new business accounts. As one would expect, LinkedIn reigns supreme over the pack, with over 90 percent of B2B marketing professionals distributing content on their site. Not far behind is Twitter, at 85 percent.

Of course, these are social media platforms, so marketing on them requires a certain finesse and premeditation. At the same time, many B2B companies have found out the hard way that simply being present on social media isn’t enough. If you want to raise awareness and increase impressions for your brand on social media, it’s absolutely crucial that you plan out a content strategy in advance. 

Here’s a breakdown of three key angles to keep in mind when plotting your B2B social media marketing push:

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June 15, 2016

5 Reasons B2B Companies Should Migrate to Cloud-Based Unified Communications

As B2B companies grow, they will need to make smarter investments in sophisticated technologies that reflect their current status, find better ways to accommodate remote and mobile employees for recruitment and collaboration purposes and put measures in place to ensure business continuity and security.Communications technology is a critical component to meeting these business needs. While cloud-based Unified Communications (UC) solutions are not a silver bullet, they do offer businesses the ability to deploy advanced communications capabilities at a lower overall cost and increase mobility with less risk.

As your business transitions away from on-premise technology, make sure you have a strong grasp of the following benefits of leveraging cloud-based UC and are prepared to maximize the business’ investment.

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June 1, 2016

The 5 Keys Of B2B Sales Negotiation

If you truly want a transactional business; if you want to partner and have customers for life; if you want to remove friction from the sales process, there is a world where a fair and modest discount – a token amount – can be exchanged for healthy buyer-seller engagements.

The challenge is that B2B sales negotiation is not easy; it’s a delicate dance that requires careful steps by both parties, but especially the sales rep. To get better at negotiations and achieve more win-win’s, follow these 5 keys of B2B sales negotiations.


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