April 11, 2018

3 Ways to Manage Disgruntled B2B Customers

Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated.

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March 14, 2018

4 B2B Marketing Trends You Can’t Afford to Miss in 2018

The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.

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November 29, 2017

30 SEO Best Practices for B2B Organizations in 2017

In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more.

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies.

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September 27, 2017

5 B2B Growth Hacking Tools for Your Business

All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small company or startup is growth hacking. Growth hacking allows you to find the most effective marketing channels and take advantage of them to connect with your audience and scale your business…

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July 12, 2017

Why B2B marketers should take Facebook seriously

The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that most users don’t want to be bothered by or want to share work-related posts on Facebook. While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.

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May 24, 2017

AI and B2B Marketing: Get Ahead of the Competition

Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the B2C space. Perhaps surprisingly, however, the uptake of AI in the B2B world has been rather slow.

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