January 18, 2017

5 Tips for Developing Your B2B Sales

Your B2B sales campaign is all about being able to attract prospects and keep them there. But winning customer loyalty is easier said than done when the majority of businesses are receiving over ten sales presentations every single day. You need to develop your B2B sales strategy so you can increase your conversion rates.

Here are the best ways by which you can develop your B2B sales strategy and take advantage of an industry that’s growing by 14 percent per year:.

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January 4, 2017

The Why: 12 Distinct Goals for Business Blogging

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging’s potential and unclear about how producing content will impact their overall business goals.

Before jumping to the wrong conclusions about the value of business blogging, see what 12 members of the Young Entrepreneur Council (YEC) have to say about how content helps their companies grow.

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December 13, 2016

Are Psychographics The Next Big Breakthrough In B2B Demand Generation?

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors.

Say goodbye to title/role/function-based targeting and hello to mobilizer-targeting.

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November 23, 2016

10 ways to improve your brand image

Before we start it’s very important that you realize one thing: You have to be brutally honest with yourself. Or rather, with your brand.

You will probably read through these 10 points and think: “Yes, I’m actually doing all those things so I should be fine.” In fact, most of our new clients that we speak to think the same. Until we ask them to apply their reasoning honestly and all of a sudden the cracks start to appear.

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November 9, 2016

Business Gift Giving Etiquette and Mistakes to Avoid

Giving gifts to clients or business associates can be an awkward experience if you don’t know the etiquette behind it. If you purchase a gift that is too expensive or not aligned with the recipient’s interests, your good intentions may be overshadowed by the gaffe. So before you start shopping for your next round of gifts for clients, colleagues or employees, consider the following business gift giving etiquette tips.

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October 26, 2016

6 B2B Email Marketing Tips for Newsletters

Email marketing can involve a whole host of communication strategies, from newsletters and autoresponders to customer surveys and follow-ups. But across all industries covered in the report, one strategy particularly stands out: 74 percent of marketers use a newsletter approach to reach out to their audience.

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September 28, 2016

5 Tips for B2B E-Commerce Success

The last decade of customers and B2B e-commerce project implementations have taught us a lot about what makes a project successful. It’s a big step for your entire organization to start selling your products online. A step that will not only reap larger revenue rewards, but also boost the proficiency of your sales team. 92% of Sana’s B2B e-commerce customers agreed that the following 5 best practices are crucial to ensuring e-commerce success.

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September 9, 2016

B2B Marketing – The ABC analysis

Do you pay an equal attention on each of your customers? If your answer is “Yes”, you are probably wrong! It is impossible to pay an equal attention on each of your custommers, and simultaneously to fillful each of their wishes – that cost too much! Probably, the big brands can allow such luxury, but don’t forget that as big is one company as many clients it has. So the possibility to pay an equal attention on all of them is about zero.

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August 17, 2016

The Top 5 Do’s and Don’ts of B2B Selling

Let’s face it all of us, at least those in major world cities where B2B activities are paramount to success such as Boston, New York City, Los Angeles , Chicago, London, Paris, Rome, Toronto, Tokyo, etc.. feel economic pressure to sell, sell, sell. How we sell, who we sell to, where we sell and with what we sell are important to reaching that success.

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