September 27, 2017

5 B2B Growth Hacking Tools for Your Business

All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small company or startup is growth hacking. Growth hacking allows you to find the most effective marketing channels and take advantage of them to connect with your audience and scale your business…

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July 12, 2017

Why B2B marketers should take Facebook seriously

The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that most users don’t want to be bothered by or want to share work-related posts on Facebook. While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.

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May 24, 2017

AI and B2B Marketing: Get Ahead of the Competition

Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the B2C space. Perhaps surprisingly, however, the uptake of AI in the B2B world has been rather slow.

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April 26, 2017

Using social media marketing in B2B markets?

Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can business-to-business (B2B) marketers benefit from social media, but it could be their most effective marketing channel of all.

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April 12, 2017

5 B2B Social Media Marketing Trends to Expect in 2017

2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds.

But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives will need to become more sophisticated and nuanced, new technologies will be front-and-center for achieving brand recognition and better lead generation, and audiences will expect much more from the brands they interact with via social media.

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March 29, 2017

7 Essential B2B marketing trends for 2017

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.

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