April 12, 2017

5 B2B Social Media Marketing Trends to Expect in 2017

2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds.

But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives will need to become more sophisticated and nuanced, new technologies will be front-and-center for achieving brand recognition and better lead generation, and audiences will expect much more from the brands they interact with via social media.

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March 29, 2017

7 Essential B2B marketing trends for 2017

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.

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March 14, 2017

5 Best B2B Lead Generation Strategies (That Work in 2017)

When it comes to B2B lead generation, what really impacts the bottom line? In this post, we’re going to talk about how one health-tech company generated a 5,100% ROI from a $1 million integrated online marketing campaign. We’ll also look at how a major accounting firm generated $1.3 billion in pipeline revenue from content marketing.

But before we jump into the case studies and discuss specific strategies, it’s important that you get the foundations right and ensure that you’re able to capture and convert a large percentage of leads from your campaigns.

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March 1, 2017

Content Marketing Takes a Turn for the Better: New 2017 Research

If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, backs this up.

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January 25, 2017

20 LinkedIn Marketing Tips For B2B Strategy

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

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January 18, 2017

5 Tips for Developing Your B2B Sales

Your B2B sales campaign is all about being able to attract prospects and keep them there. But winning customer loyalty is easier said than done when the majority of businesses are receiving over ten sales presentations every single day. You need to develop your B2B sales strategy so you can increase your conversion rates.

Here are the best ways by which you can develop your B2B sales strategy and take advantage of an industry that’s growing by 14 percent per year:.

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January 4, 2017

The Why: 12 Distinct Goals for Business Blogging

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging’s potential and unclear about how producing content will impact their overall business goals.

Before jumping to the wrong conclusions about the value of business blogging, see what 12 members of the Young Entrepreneur Council (YEC) have to say about how content helps their companies grow.

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December 13, 2016

Are Psychographics The Next Big Breakthrough In B2B Demand Generation?

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors.

Say goodbye to title/role/function-based targeting and hello to mobilizer-targeting.

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