July 6, 2016

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

The popularity of B2B social media marketing is spreading like wildfire across the world of B2B commerce. A new report from CMI shows that B2B marketers have increasingly recognized social media as an essential platform for initiating relationships with new business accounts. As one would expect, LinkedIn reigns supreme over the pack, with over 90 percent of B2B marketing professionals distributing content on their site. Not far behind is Twitter, at 85 percent.

Of course, these are social media platforms, so marketing on them requires a certain finesse and premeditation. At the same time, many B2B companies have found out the hard way that simply being present on social media isn’t enough. If you want to raise awareness and increase impressions for your brand on social media, it’s absolutely crucial that you plan out a content strategy in advance. 

Here’s a breakdown of three key angles to keep in mind when plotting your B2B social media marketing push:

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June 15, 2016

5 Reasons B2B Companies Should Migrate to Cloud-Based Unified Communications

As B2B companies grow, they will need to make smarter investments in sophisticated technologies that reflect their current status, find better ways to accommodate remote and mobile employees for recruitment and collaboration purposes and put measures in place to ensure business continuity and security.Communications technology is a critical component to meeting these business needs. While cloud-based Unified Communications (UC) solutions are not a silver bullet, they do offer businesses the ability to deploy advanced communications capabilities at a lower overall cost and increase mobility with less risk.

As your business transitions away from on-premise technology, make sure you have a strong grasp of the following benefits of leveraging cloud-based UC and are prepared to maximize the business’ investment.

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June 1, 2016

The 5 Keys Of B2B Sales Negotiation

If you truly want a transactional business; if you want to partner and have customers for life; if you want to remove friction from the sales process, there is a world where a fair and modest discount – a token amount – can be exchanged for healthy buyer-seller engagements.

The challenge is that B2B sales negotiation is not easy; it’s a delicate dance that requires careful steps by both parties, but especially the sales rep. To get better at negotiations and achieve more win-win’s, follow these 5 keys of B2B sales negotiations.

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May 13, 2016

B2B by Numbers

“Lies, damn lies and statistics,” Mark Twain quipped. He lived in the days before big data, in an era when ROI could be measured only by counting the cash in one’s pocket. Now that we can measure everything, there’s no reason not to. It informs transparency, corporate governance and even effective business processes.

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45 = The percentage of Canadian businesses that…

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April 28, 2016

How to Use LinkedIn for B2B Content Marketing

This month at Social Media London we welcomed Oliver Spall, Social Marketing Advisor at LinkedIn. Oliver joined us to talk about Content Marketing Strategies on LinkedIn, looking at best practice, stats from LinkedIn, as well as a few highlights of LinkedIn’s new features.

Here are the main takeaways from the event:

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April 4, 2016

5 Business Lessons From Billionaire Mentors

If you scour the Internet looking for tips on entrepreneurship, you can read forever. Unfortunately, a lot of the advice is of mixed quality and comes from people who haven’t necessarily succeeded at anything. To me, the “who” behind the advice matters as much as the “what,” because ultimately, you have to believe that the person giving you advice has actually been in your shoes.

This is why I’ve built my startup strategy using advice from billionaire mentors such as Mark Cuban and Richard Branson. Here, I’d like to share the five most important business lessons these billionaire mentors have inspired.

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March 16, 2016

Don’t shirk from negative comments on your B2B Facebook page

When your business has a Facebook page, it’s inevitable that there will be some negative comments posted. At first these negative posts might sting a bit, but B2B companies should view them as a customer service opportunity, publicly demonstrating how much your company cares about a client’s experience.

To successfully turn these negative posts into a positive brand- and relationship-building experience though, B2B companies need to take the following six steps:

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February 24, 2016

How to Find the Right B2B Partner for Your Business

In the early days of your small business, you might find it easier and more cost effective to do everything yourself. As you grow, you’ll likely need the help of a business-to-business (B2B) vendor or partner to accomplish tasks like accounting, shipping, manufacturing and marketing.
But you can’t just make a deal with the first vendor you come across. After all, this company will play a role in your operations, and you have to be sure you can entrust it with an asset as valuable as your business. Business News Daily asked business leaders for advice on finding and maintaining the best B2B partnerships.
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February 3, 2016

B2B Content Strategies Have Room for Improvement

Few B2Bs have a high-performance content strategy, leverage most effective content types.

A multitude of departments at business-to-business (B2B) firms rely on marketing content success. But before B2Bs dive into content marketing efforts, they may want to take a step back and start with an effective strategy—something recent research suggests many aren’t doing.

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