July 12, 2017

Why B2B marketers should take Facebook seriously

The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that most users don’t want to be bothered by or want to share work-related posts on Facebook. While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.

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