Social media should be profitable in the B2B sector, if you deploy the right strategy. Social media is about storytelling and distribution. My job is to explain to everyone in the business to business community how simple generating business from social media can be.
Few B2Bs have a high-performance content strategy, leverage most effective content types.
A multitude of departments at business-to-business (B2B) firms rely on marketing content success. But before B2Bs dive into content marketing efforts, they may want to take a step back and start with an effective strategy—something recent research suggests many aren’t doing.
The world of digital marketing might feel like the Wild West, but when you get down to the nitty gritty, all of the old-school values and techniques of traditional marketing are still applicable. Sure, you might be sending a tweet rather than a direct mail letter, but the idea remains the same.
There are some really talented marketing professionals in the marketing industry.