February 3, 2016

B2B Content Strategies Have Room for Improvement

Few B2Bs have a high-performance content strategy, leverage most effective content types.

A multitude of departments at business-to-business (B2B) firms rely on marketing content success. But before B2Bs dive into content marketing efforts, they may want to take a step back and start with an effective strategy—something recent research suggests many aren’t doing.

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April 28, 2014

Developing Content Marketing Strategy with old-school methods

The world of digital marketing might feel like the Wild West, but when you get down to the nitty gritty, all of the old-school values and techniques of traditional marketing are still applicable. Sure, you might be sending a tweet rather than a direct mail letter, but the idea remains the same.

There are some really talented marketing professionals in the marketing industry.

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