May 13, 2016

B2B by Numbers

“Lies, damn lies and statistics,” Mark Twain quipped. He lived in the days before big data, in an era when ROI could be measured only by counting the cash in one’s pocket. Now that we can measure everything, there’s no reason not to. It informs transparency, corporate governance and even effective business processes.

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45 = The percentage of Canadian businesses that…

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