Category Archives: marketing

March 14, 2017

5 Best B2B Lead Generation Strategies (That Work in 2017)

When it comes to B2B lead generation, what really impacts the bottom line? In this post, we’re going to talk about how one health-tech company generated a 5,100% ROI from a $1 million integrated online marketing campaign. We’ll also look at how a major accounting firm generated $1.3 billion in pipeline revenue from content marketing.

But before we jump into the case studies and discuss specific strategies, it’s important that you get the foundations right and ensure that you’re able to capture and convert a large percentage of leads from your campaigns.

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March 1, 2017

Content Marketing Takes a Turn for the Better: New 2017 Research

If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, backs this up.

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January 25, 2017

20 LinkedIn Marketing Tips For B2B Strategy

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

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January 4, 2017

The Why: 12 Distinct Goals for Business Blogging

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging’s potential and unclear about how producing content will impact their overall business goals.

Before jumping to the wrong conclusions about the value of business blogging, see what 12 members of the Young Entrepreneur Council (YEC) have to say about how content helps their companies grow.

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December 13, 2016

Are Psychographics The Next Big Breakthrough In B2B Demand Generation?

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers target customers based on psychographics and likely behaviors.

Say goodbye to title/role/function-based targeting and hello to mobilizer-targeting.

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November 23, 2016

10 ways to improve your brand image

Before we start it’s very important that you realize one thing: You have to be brutally honest with yourself. Or rather, with your brand.

You will probably read through these 10 points and think: “Yes, I’m actually doing all those things so I should be fine.” In fact, most of our new clients that we speak to think the same. Until we ask them to apply their reasoning honestly and all of a sudden the cracks start to appear.

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November 9, 2016

Business Gift Giving Etiquette and Mistakes to Avoid

Giving gifts to clients or business associates can be an awkward experience if you don’t know the etiquette behind it. If you purchase a gift that is too expensive or not aligned with the recipient’s interests, your good intentions may be overshadowed by the gaffe. So before you start shopping for your next round of gifts for clients, colleagues or employees, consider the following business gift giving etiquette tips.

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October 26, 2016

6 B2B Email Marketing Tips for Newsletters

Email marketing can involve a whole host of communication strategies, from newsletters and autoresponders to customer surveys and follow-ups. But across all industries covered in the report, one strategy particularly stands out: 74 percent of marketers use a newsletter approach to reach out to their audience.

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