April 11, 2018

3 Ways to Manage Disgruntled B2B Customers

Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated.

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January 18, 2017

5 Tips for Developing Your B2B Sales

Your B2B sales campaign is all about being able to attract prospects and keep them there. But winning customer loyalty is easier said than done when the majority of businesses are receiving over ten sales presentations every single day. You need to develop your B2B sales strategy so you can increase your conversion rates.

Here are the best ways by which you can develop your B2B sales strategy and take advantage of an industry that’s growing by 14 percent per year:.

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September 28, 2016

5 Tips for B2B E-Commerce Success

The last decade of customers and B2B e-commerce project implementations have taught us a lot about what makes a project successful. It’s a big step for your entire organization to start selling your products online. A step that will not only reap larger revenue rewards, but also boost the proficiency of your sales team. 92% of Sana’s B2B e-commerce customers agreed that the following 5 best practices are crucial to ensuring e-commerce success.


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September 9, 2016

B2B Marketing – The ABC analysis

Do you pay an equal attention on each of your customers? If your answer is “Yes”, you are probably wrong! It is impossible to pay an equal attention on each of your custommers, and simultaneously to fillful each of their wishes – that cost too much! Probably, the big brands can allow such luxury, but don’t forget that as big is one company as many clients it has. So the possibility to pay an equal attention on all of them is about zero.


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June 1, 2016

The 5 Keys Of B2B Sales Negotiation

If you truly want a transactional business; if you want to partner and have customers for life; if you want to remove friction from the sales process, there is a world where a fair and modest discount – a token amount – can be exchanged for healthy buyer-seller engagements.

The challenge is that B2B sales negotiation is not easy; it’s a delicate dance that requires careful steps by both parties, but especially the sales rep. To get better at negotiations and achieve more win-win’s, follow these 5 keys of B2B sales negotiations.


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April 30, 2014

Selling online raises profits for B2B companies

When executives at 278 companies including manufacturers and distributors were surveyed about their online sales and financial performance, those that conducted sales online through their own and other companies’ e-commerce sites reported profit margins four percentage points higher—17.7% versus 13.3%—compared with companies not selling online.

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