April 28, 2014


What is B2B sales?

B2B stands for business to business. Therefore B2B sales would be a sales position where the salesperson must sell the company’s products or services to another company, instead of an individual person.

What is B2B E-commerce?

B2B e-commerce is being talked about everywhere. And it is not just jargon — it is the next level in the e-business revolution, when businesses collaborate with business partners in real-time and put management of all their processes online — from supply chain and purchasing to manufacturing and product development — for increased control, rapid response, improved efficiency, global intelligence and unprecedented cost savings. B2B e-commerce is a revolution, similar in magnitude to the Industrial Revolution, that will fundamentally change relationships among business partners — how they exchange information, collaborate, communicate and close transactions.

B2B e-commerce is an acronym for business-to-business, a type of e-commerce involving a transaction from one business to another via the Internet. Thus, it occurs when systems of two or more businesses exchange information electronically that, directly or indirectly, results in a transaction. Multiple organizations can exchange information as part of a single transaction. A transaction in B2B e-commerce can involve traditional purchases and other related business activities such as request for a quote, setup of new accounts, order management and status information. A transaction generally is real-time, but based on the transaction requirement, the aggregation and distribution of data across companies may not be real-time. B2B e-commerce can be as basic as a manufacturer putting up a bare-bones Internet site to let distributors securely order a handful of products, or it can be as complex as a distributor offering company specific pricing and content, complex product configurations and real time access to inventory levels for its entire product line to thousands of customers.

What is content marketing?

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action (Content Marketing Institute).”

Essentially, content marketing is the method of communicating with your customers and prospects without selling. Rather than having a sales pitch as your first interaction with a prospective customer, you are disseminating relevant information that delivers immediate value. Value added non-interruption marketing is the way of the future, especially for B2B marketing strategies.