Content marketing is becoming more important to B2B businesses. Who is succeeding and why?
- 70% of content marketers are creating more content than they did a year ago
- 35% say they have a documented content strategy
- 21% say they are successful at tracking ROI
If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, backs this up.
Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures.
Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider.