February 3, 2016

B2B Content Strategies Have Room for Improvement

Few B2Bs have a high-performance content strategy, leverage most effective content types.

A multitude of departments at business-to-business (B2B) firms rely on marketing content success. But before B2Bs dive into content marketing efforts, they may want to take a step back and start with an effective strategy—something recent research suggests many aren’t doing.

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