March 16, 2016

Don’t shirk from negative comments on your B2B Facebook page

When your business has a Facebook page, it’s inevitable that there will be some negative comments posted. At first these negative posts might sting a bit, but B2B companies should view them as a customer service opportunity, publicly demonstrating how much your company cares about a client’s experience.

To successfully turn these negative posts into a positive brand- and relationship-building experience though, B2B companies need to take the following six steps:

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January 28, 2016

How to Target Corporate Customers on Facebook

If you’re a B2B company, you probably roll your eyes when people mention Facebook as an effective form of channel for customer acquisition. Because ad systems like LinkedIn ads provide targeting down to the job role & company size. How convenient.

Yes, LinkedIn makes B2B marketers lazy.. which is why their CPC can be anywhere between 2x to 10x the cost of Facebook’s CPC. See… growth hacking (i.e. online marketing + customer acquisition) isn’t about being lazy and being spoon-fed, it’s about being creative and understanding human behavior.

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