January 25, 2017

20 LinkedIn Marketing Tips For B2B Strategy

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

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April 28, 2016

How to Use LinkedIn for B2B Content Marketing

This month at Social Media London we welcomed Oliver Spall, Social Marketing Advisor at LinkedIn. Oliver joined us to talk about Content Marketing Strategies on LinkedIn, looking at best practice, stats from LinkedIn, as well as a few highlights of LinkedIn’s new features.

Here are the main takeaways from the event:

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