March 29, 2017

7 Essential B2B marketing trends for 2017

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.

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January 25, 2017

20 LinkedIn Marketing Tips For B2B Strategy

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

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September 9, 2016

B2B Marketing – The ABC analysis

Do you pay an equal attention on each of your customers? If your answer is “Yes”, you are probably wrong! It is impossible to pay an equal attention on each of your custommers, and simultaneously to fillful each of their wishes – that cost too much! Probably, the big brands can allow such luxury, but don’t forget that as big is one company as many clients it has. So the possibility to pay an equal attention on all of them is about zero.

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August 8, 2016

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on a specific vertical. Today we release B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by Marketo. This report shows how B2B companies with over 1,000 employees approach content marketing.

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April 28, 2016

How to Use LinkedIn for B2B Content Marketing

This month at Social Media London we welcomed Oliver Spall, Social Marketing Advisor at LinkedIn. Oliver joined us to talk about Content Marketing Strategies on LinkedIn, looking at best practice, stats from LinkedIn, as well as a few highlights of LinkedIn’s new features.

Here are the main takeaways from the event:

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January 28, 2016

How to Target Corporate Customers on Facebook

If you’re a B2B company, you probably roll your eyes when people mention Facebook as an effective form of channel for customer acquisition. Because ad systems like LinkedIn ads provide targeting down to the job role & company size. How convenient.

Yes, LinkedIn makes B2B marketers lazy.. which is why their CPC can be anywhere between 2x to 10x the cost of Facebook’s CPC. See… growth hacking (i.e. online marketing + customer acquisition) isn’t about being lazy and being spoon-fed, it’s about being creative and understanding human behavior.

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January 20, 2016

How to add meaning to B2B marketing with visuals

The power of visuals in B2B marketing is undeniable. And while the saying “a picture is worth a thousand words” is cliché, there is truth to that statement. In fact, the accuracy of that statement served as the presentation jumping off point for one of today’s leading visual marketing experts in late July.

Ekaterina Walter, evangelist at social media software company Sprinklr, and best-selling author of books such as The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, opened her after-lunch session on July 31 with some intriguing questions: Do you do “heart” marketing or “head” marketing? Do you sell a product feature story? Or do you tell how a product changed someone’s life?

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