April 26, 2017

Using social media marketing in B2B markets?

Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can business-to-business (B2B) marketers benefit from social media, but it could be their most effective marketing channel of all.

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April 12, 2017

5 B2B Social Media Marketing Trends to Expect in 2017

2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds.

But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives will need to become more sophisticated and nuanced, new technologies will be front-and-center for achieving brand recognition and better lead generation, and audiences will expect much more from the brands they interact with via social media.

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July 6, 2016

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

The popularity of B2B social media marketing is spreading like wildfire across the world of B2B commerce. A new report from CMI shows that B2B marketers have increasingly recognized social media as an essential platform for initiating relationships with new business accounts. As one would expect, LinkedIn reigns supreme over the pack, with over 90 percent of B2B marketing professionals distributing content on their site. Not far behind is Twitter, at 85 percent.

Of course, these are social media platforms, so marketing on them requires a certain finesse and premeditation. At the same time, many B2B companies have found out the hard way that simply being present on social media isn’t enough. If you want to raise awareness and increase impressions for your brand on social media, it’s absolutely crucial that you plan out a content strategy in advance. 

Here’s a breakdown of three key angles to keep in mind when plotting your B2B social media marketing push:

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