April 12, 2017

5 B2B Social Media Marketing Trends to Expect in 2017

2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds.

But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives will need to become more sophisticated and nuanced, new technologies will be front-and-center for achieving brand recognition and better lead generation, and audiences will expect much more from the brands they interact with via social media.

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March 29, 2017

7 Essential B2B marketing trends for 2017

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.

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